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BLOG CENTER:Engaging Bloggers to Generate PR - [IBNCN美洲新闻中心]
2008/12/02
Bloggers are opinion leaders. They can influence brand awareness, set customer expectations and reward or punish service delivery or lapses. I buy these arguments. What I’m not sure about is how to address them to get the best spin for my clients.In one instance, I searched Technorati, Ice Rocket, Sphere and Google’s Beta Blog Search tool to identify people blogging in our category, industry or product category. I built a list of 65 people and personally e-mailed each of them. I wrote a straightforward e-mail identifying myself as a representative of the company, soliciting their opinions and offering a free product trial. Five responded. Three took the trial. Nobody wrote a syllable about our product.The next time I sent the same universe a press release announcing a product innovation. The release resonated with several trade papers and consumer reporters. My “press” mailing yielded several inquiries, a small wire service story and three product reviews in desirable specialty magazines. The bloggers remained on radio silence.Since then I’ve been mulling the problem – how do you reach out to and influence bloggers who can in turn influence your customers and prospects?Then I read an essay by Andy Sernovitz on iMedia Connection which opened my eyes to a radically different approach to these citizen journalists. He essentially argues that you need to join their party rather than invite them to yours. Like journalists, bloggers set their own agenda. Those seeking to influence the agenda have to intersect it on its own terms. Influencing their posts and their audience requires following their threads, commenting on their posts and presenting your product or your point of view in their context.You still have to be forthright, upfront and clear about who you are and who you represent. You cannot disguise yourself or pretend to be an uninterested civilian inserting product or brand references. But it’s about aligning what you are pushing with what they are thinking, talking and writing about. -
博客新闻：Amway China Donates to China Earthquake Victims - [IBNCN美洲新闻中心]
2008/05/18
本博客IBNCN博客新闻中心消息:(记者 石头）Amway China vice president Zhang Mingde (L) donates money to Red Cross in Chengdu, capital of Sichuan Province, on Wednesday, May 14, 2008. [Photo: CRIENGLISH]
Click to see the next picture
Amway China has donated 2 million yuan to the provincial Red Cross to aid earthquake relief efforts. The announcement was made by company vice-president Zhang Mingde, who arrived Wednesday at Chengdu, capital of Sichuan Province.
On Thursday morning, nearly 200 employees of the company's Chengdu branch also donated blood to help the injured.
Click to see the next pictureAmway China vice president Zhang Mingde (R) donates blood in Chengdu, capital of Sichuan Province, on Wednesday, May 14, 2008. [Photo: CRIENGLISH]
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博客观察:全球网络环境整顿是开拓绿色健康网络的重要举动 - [IBNCN美洲新闻中心]
2008/01/20
本博客IBNCN博客新闻中心消息:(记者 石头)石头使用ＹＯＵＴＯＢＥ都成为一种习惯，因此每天从这个站点获得的新的消息是比较多的．针对现在国内视频站点受到国家的限制，好多信息只好登陆国外的站点去了解．STD Prevention and Protection 是一个特别的项目，就如刚刚看过的视频（Safe Sex, Sexy Sex #1) 完全是一个教育性质的视频，现在基本上在这个站点很难搜到禁止的视频内容．正好之前的文章博客专题：猎奇心理在全球肆虐的疯狂 整顿真是麻烦-中说到的全球都在整顿互联网，希望互联网更加充满安全与洁净． -
国际新闻:Unfortunate Windows Vista ad placement - [IBNCN美洲新闻中心]
2007/11/12
本博客IBNCN博客国际新闻中心消息:(记者 石头)
If you enjoyed this post please use the logos below to add it to StumbleUpon, Delicious, Digg or Reddit.来自:http://www.hubhive.com/unfortunate-windows-vista-ad-placement
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美国在线:推印度本地门户 视频服务扩张海外 - [IBNCN美洲新闻中心]
2007/10/31
本博客IBNCN博客新闻中心消息:(记者 石头)【eNet硅谷动力消息】北京时间10月31日硅谷动力网站从国外媒体处获悉：美国网络门户巨头美国在线将在美国时间周三发布印度本地语言版本的门户网站。这是其海外扩张战略的最新步骤。
美国在线推出的印度本地语言门户将包括印地语和泰米尔语。本周，时代公司的“财富全球论坛”在印度举行，美国在线将利用这一机会发布印度本地门户。
在过去几个月时间里，美国在线已经相继在瑞典、西班牙和意大利推出了本地语言的门户。按照其海外扩张计划，美国在线将在明年年底之外对出面向三十个国家和地区的本地网站。
美国在线表示，从31日开始，他们将把视频搜索服务向美国以外的九个市场开放，它们是法国、德国、印度、日本、韩国、西班牙、台湾地区和英国。
去年三季度，美国在线开始从收费网站向一个依靠广告创收的免费门户转型，将原先的多项收费软件和服务专为免费，此外开始建设其他语言的门户网站。另外，美国在线还转让了美国以外的拨号上网业务，全力聚焦门户和广告市场。
两周前，美国在线宣布，将裁员两千人，约占员工数量的两成。美国在线首席执行官法尔科表示，此次裁员可以促进公司业务转型，吸收全新的业务。更早之前，美国在线还宣布把总部迁到美国的广告业中心纽约市。（令狐达） -
国际新闻：Google is No. 1－Search and enjoy - [IBNCN美洲新闻中心]
2007/10/25
本博客IBNCN博客国际新闻中心消息:(记者 石头)Mountain View, Calif. (Fortune) -- At Google it always comes back to the food. For human resources director Stacy Sullivan, it's the Irish oatmeal with fresh berries at the Plymouth Rock Caf? located in building 1550 near the "people operations" group. -
本博客IBNCN博客技术新闻中心消息:(记者 石头)Sometimes, before you sue someone, you should try out if your lawsuit passes the common sense test. For example, if you’re an early adopter which bought the iPhone for $400, and then Apple reduced that price to $200, you got screwed over for $200. Actually, $100 if you count in the Apple store gifts that all early iPhone adopters received from El Jobso. So, if you want to sue Apple over this, how much money should you ask? $100? $200? $500 (for the emotional pain the entire affair has caused you)?
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国际新闻：Coobico Mixes MMO With Social Networking - [IBNCN美洲新闻中心]
2007/10/11
本博客IBNCN博客国际新闻中心消息:(记者 石头)Although every MMO is, in fact, some sort of social network, many companies are trying to find that special niche where gaming and social networking meet.
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博客新闻:伯克利大学新举措,将课堂教学免费送上YouTube - [IBNCN美洲新闻中心]
2007/10/07
本博客IBNCN博客国际新闻中心消息:(记者 石头)美国柏克莱加州大学,将免费课程录影放到分享网站YouTube上,今天开始全世界都可以上网吸收大学殿堂知识. 校主管今天宣布,公众可以到www.youtube.com/ucberkeley的网址,收看超过三百小时的柏克莱大学课程和活动.柏克莱加大素以提升 言论自由以及反战而著称,YouTube网站上提供的课程,包括和平与冲突研究,生物工程学,以及名为「给未来总统的物理课」的理工课程.
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美洲新闻:20 Links to Help You Look Good on the Go - [IBNCN美洲新闻中心]
2007/10/03
本博客IBNCN博客国际新闻中心消息:(记者石头)According to Apple, iPhone “Developers can create Web 2.0 applications that look and behave just like the applications built into the iPhone, and provide seamless integration with iPhone applications and services” and this post helps you do just that. These days, everyone from Matt Cutts to Craig at A List Apart are talking about developing/designing for the iPhone and it’s time for you to get in on the action -
博客新闻：苹果版的Office 2008将分三种版本延迟到明年上市 - [IBNCN美洲新闻中心]
2007/10/02
本博客IBNCN博客国际新闻中心消息:(记者 石头)尽管苹果版Office 2008已经延迟到明年上市，但微软已经敲定了它... -
博客新闻:传Google将在欧洲招聘数千员工 - [IBNCN美洲新闻中心]
2007/10/01
本博客IBNCN博客国际新闻中心消息:(记者 石头)G速客消息:尽管Google在欧洲不少国家占有很高的搜索市场份额，但Google的欧洲工程师只有约700人，其余的工程师大部分都在美国加州山景城总部。Google三年前才开始在欧洲招聘工程师，现在在欧洲12个国家都有研发部门。但人手的不足，使得Google难以抢占某些特定市场。比如在俄罗斯，Google的份额一直较低，一直落后于本土搜索引擎Yandex及Rambler。为了改变这一局面，Google已打算全力扩充欧洲研发团队，将会在欧洲招聘数千名工程师。（Google在西班牙的搜索市场份额高达95%）
根据FT的消息，Google的目标是把欧洲研发团队的规模扩大至与美国研发团队相若。新上任的Google的欧洲工程主管Nelson Mattos透露，他的主要职责便是使Google的欧洲-中东-非洲研发团队扩大至北美地区的同等规模。尽管他并没有透露Google的具体计划时间表，但相信这一目标将会在未来三年内实现。因为Google的员工数量由零增长至13786人只用了9年时间。
毫无疑问，加大招聘力度只是Google占领全球市场的其中一个步伐。Google在欧洲正面临的还有更大的难题，那就是欧洲政府普遍把Google看作是一间由美国进军欧洲赚大钱的企业（实际上Google也的确如此，你无法否认），因此屡屡对它作出各种质疑及限制。比如欧盟早前质疑Google的用户数据保留计划政策、审查Google-DoubleClick收购案，比利时媒体团体禁止Google News索引新闻，等等。Nelson Mattos说，在欧洲招聘更多的本地员工，有利于帮助Google理解及解决这种问题。
欧洲同时还是Google最重要的移动市场之一。随着欧洲团队的不断壮大，相信Google在欧洲及周边地区的影响力还会继续扩大。一旦拿下了欧美两大市场，Google基本上就相当于占领了全球一半的市场。与此同时，Google在亚洲地区的扩展也从来没有停止过。早在06年Google在中国启用"谷歌"名称时，Google CEO Eric Schmidt就已经说过，在未来一两年内，将在中国招聘数千名本地工程师。尽管按目前的进度来看，数千名中国本地工程师并不太好找，但谷歌目前的中国员工数量仍在急速增长中。固定链接: Google将在欧洲招聘数千员工
关键词: Google 欧洲 员工 招聘引用: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/93924
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本博客IBNCN博客国际新闻中心消息:(记者 石头)Bloglines, the aggregated feed reader, has launched a Bloglines Beta page, which is part of the company’s overall redesign of its service.
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博客新闻：美国《财富》杂志评选出了15家将改变世界的公司 - [IBNCN美洲新闻中心]
2007/08/27
本博客IBNCN博客国际新闻中心消息:(记者石头)近日，美国《财富》杂志评选出了15家将改变世界的公司，认为这些公司改变了各自领域的游戏规则，可能将会颠覆现有的产业，并带来新的机遇。 以下是这15家公司的简要介绍。 -
国际新闻:A Last.fm For Music Samples - MusicSamplr - [IBNCN美洲新闻中心]
2007/08/26
本博客IBNCN博客国际新闻中心消息:(记者 石头)
Sites like Last.fm, iLike and Pandora caught on quick thanks to their offer of free music. A new launch today is aiming slightly lower: it’s a Last.fm for music samples.
MusicSamplr lets you listen to samples of songs you might want to buy, then click through to buy them on Amazon. For each artists, it suggests 8 more artists you might want to browse. The founder claims the recommendations are based on community actions.
The design is nice and the interaction is slick, but the fact that you only get a small sample of each track is infuriating: this would be better as a visual addition to Amazon.com than a standalone site. As such, it probably won’t last.
版权归: by
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本博客IBNCN博客国际新闻中心消息:(记者石头)AdaptiveBlue, creator of the BlueOrganizer Firefox plug-in, has created a new way to share items for the items you can track with its service, including books, music, movies and stocks.
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博客新闻:10 Online Video Ad Competitors Compared - [IBNCN美洲新闻中心]
2007/08/24
本博客IBNCN博客国际新闻中心消息:(记者石头)While YouTube’s announcement that they will start including ads in video comes as little surprise, there are already dozens of companies vying for a piece of the video advertising industry, which is expected to grow to $2.9 billion by 2010 according to eMarketer. Here is a look at 10 of the top players in the market, ranging from startups to some of the Web’s biggest companies. -
博客发现:Global Cities at the Tate Modern in London - [IBNCN美洲新闻中心]
2007/08/24
本博客IBNCN博客图片新闻中心消息:(记者 石头)Global Cities at the Tate Modern in London. It's a pocket version of an exhibition that was running last year at the Arsenale during Venice Architecture Biennale. Cities, architecture and society, curated by Richard Burdett, focused on the key factors facing large scale metropolitan areas around the world. Last year, some critics were unhappy with the show, saying that there were too many facts and figures and not enough architecture. I guess some might find that the Tate version of it lacks to much of a fine art aura. Whatever... i found the show engrossing. -
博客新闻:Eriko Matsumura's WebFare is the dream - [IBNCN美洲新闻中心]
2007/08/24
本博客IBNCN博客国际新闻中心消息:(记者 石头)Another project from the RCA Great Exhibition. 90% of children between the age of 8 to 16 years old, have accidentally viewed unwanted websites.
It is becoming popular for parents to set up internet filters (e-mail protection, pop-up blocking and chat room monitoring between others) which block unsuitable violent or adult websites. However, there are still a large number of websites which can easily pass through the filters and allow children to reach unsuitable material.
Eriko Matsumura's WebFare is the dream tool for parents who want peek into their children's web surfing. The application and product looks like an electric torch that parents can shine onto the computer screen. A halo will unpeel one after the other the websites recently visited by their child. It gives parents a glimpse into their child's interests and surfing habits, rather than restricting their web access. Parents can then choose which topics they may want to discuss. As a result, WEBFARE can help parents to protect their children in their absence. Images. 新闻源:we make money not art -
国际新闻：Mobile Social Networking Has 12.3 Million Friends in US and Western Europe - [IBNCN美洲新闻中心]
2007/08/22
本博客IBNCN博客国际新闻中心消息:(记者石头) 12.3 million consumers in the US and Western Europe report accessing a social networking site with a mobile device in June, according to the first measurement by M:Metrics of mobile social networking, writes MarketingCharts (via CNET's Tech News Blog).Some findings from the study:
- The US audience for mobile social networking sites is the largest, with 7.5 million, or 3.5 percent of mobile subscribers. Italy follows with 1.3 million, or 2.8 percent; then the UK with 1.1 million, or 2.5 percent; Spain with 751,000 (2.3 percent), Germany (1.9 percent) and France (1.7 percent).
- MySpace garnered the most mobile users in the United States and United Kingdom, whereas MSN was the forum of choice for mobile Web 2.0 users in the other geographies surveyed.
- MySpace attracts 3.7 million US and 440,000 UK mobile users. In America, Facebook's mobile audience is about 2 million, and in Britain, about 307,000.
- Rounding out the top three is YouTube in the US, with 901,000 mobile visitors, and Bebo in the UK, with 288,000.
M:Metrics also tracks the availability of content across all operator portals and found that in June, the top three US mobile social networking sites had strong distribution, with MySpace appearing on the decks of Amp'd, AT&T, Helio and Nextel:
- Facebook was accessible on the Sprint, AT&T, Virgin and Amp'd decks and YouTube on the Verizon deck*.
- In the UK, MySpace has distribution on Vodafone, Bebo is on the 3 deck, but No. 2 MSN Live Spaces is offered nowhere on portal.
- Those under 25 are the most active users of mobile social networking sites across all geographies studied.
- In France, Germany, Italy and Spain, the age demographic with the largest percentage of use is 13-17-year-olds, whereas college-aged consumers (18-24) are the most avid users in the United States and the United Kingdom.
Also, below, M:Metrics data regarding use of mobile content and applications in the US and UK, as of June:
*YouTube is also on the iPhone deck, which was not under measurement at the time of the survey.
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